Motherhood is messy, hilarious, heartbreaking, and magical — often all at once. Too often, we only see the polished highlight reels, but behind the curtain is where the truth lives.

On It’s a Circus, host Elsa sits down with mothers, entrepreneurs, and women of all walks to share the raw stories of identity, chaos, and resilience that rarely get spoken out loud. These are conversations that make you laugh, cry, and finally exhale — because someone else gets it.

But stories alone aren’t enough — because what we really need is permission to prioritize ourselves again. That’s why Elsa created Svea – The Beauty Edit, a companion to the conversations. It’s a place where women can reclaim the art of self-care, simplify the noise, and return to the rituals that make them feel radiant, powerful, and whole.

Together, It’s a Circus and Svea share one mission: Embrace the chaos. Reclaim yourself.