With Svea - The Beauty Edit, Elsa helps women edit their makeup stash, what doesn’t serve them, move past the noise of endless beauty products, and create rituals that feel radiant, effortless, and unmistakably your own.
Step 1: Your Free 30-Minute Beauty Clarity Call
It all begins with a conversation — because every edit starts with you.
During this free call, we’ll talk through:
Your current beauty routine (what’s working, what’s not)
Your lifestyle, beauty goals, and daily needs
Gaps in your makeup products, techniques, or confidence
What you’d love to feel when you look in the mirror
You’ll walk away from this session with real clarity on what’s missing, what matters, and how to create beauty rituals that feel radiant, effortless, and aligned with you.
Step 2: The Beauty Edit – Personal Shopping Experience
Your full beauty transformation begins here. In this 1:1 session, we’ll meet at a beauty store location of your choice (if you aren’t located in this area we CAN do a virtual experience, however in person is within 25 miles of the Sarasota/Bradenton/LWR Area) and curate a routine that’s uniquely yours. If you’d prefer virtual this is an option. Together, we’ll:
Audit what you already own and identify what’s missing
Shop for products that work for your skin, style, and budget
Build a personalized AM + PM ritual that feels radiant and effortless
Learn tips and techniques to get the most out of your new products
A virtual recorded follow up for any questions or additional application tips.
By the end, you’ll walk away with confidence, clarity, and the tools to elevate your everyday beauty.
💄 In-person shopping experience — Starting at $250
Step 3: The Application & Technique Session (Optional Upgrade)
Ready to take it one step further? Within one month of your Beauty Edit, you can book a private hands-on session where we bring everything to life.
I’ll apply your products step by step
You’ll learn personalized techniques and insider tips
We’ll create a signature look you can recreate anytime
Perfect for an upcoming event or simply to feel your most radiant, this session is where knowledge becomes confidence.
💫 Upgrade available — $150 add-on
A Real Conversation
We’ll begin with an honest, judgment-free conversation about your current routine, your goals, and how you want to feel in your skin. Together, we’ll get crystal clear on what’s working, what’s not, and where we want to go next.
A Personal Shopping Experience
Next, we’ll meet in person for a fun, hands-on shopping session. Think of it as beauty shopping with your own expert by your side. I’ll bring a vision and ideas tailored to you, and together we’ll explore colors, brands, textures, and budgets that align with your lifestyle. You’ll walk away with the most curated recommendations — and some new favorite products you can’t wait to use.
A Follow-Up Designed for You
The week after your shopping experience, we’ll hop on a follow-up call to review your new routine, answer any lingering questions, and walk through application tips. This session is recorded so you can revisit it anytime as you build your rituals with confidence.
Optional Application Session
If you want even more support, you can book an additional hands-on session where I’ll apply the products we chose together and teach you techniques you can recreate anytime — perfect for an event, a refresh, or just because.
The Result?
You’ll leave this experience feeling inspired and excited to elevate your beauty rituals — not overwhelmed by them. Confident in your choices, connected to your glow, and supported every step of the way.